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THQ ‘couldn’t change fast enough,’ says former exec Danny Bilson (update)

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By Samit Sarkar


Danny Bilson joined now-bankrupt publisher THQ in 2008 to help shift it from a licensed and kids’ games company to a core games publisher, but the company “couldn’t change fast enough,” he said yesterday at the GameHorizon conference.

When he arrived at THQ as executive vice president of core games, the company had 17 different studios, but “six of them didn’t know what they were making,” said Bilson. So he was tasked with visiting the teams and helping them figure out what to work on, a process he described as “the most awesome job I’ve ever had in my life.”

But about eight weeks into his tenure, he was told the company had to cut about half of its production budget, which meant that the promising projects he had just greenlit would…

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