Enlarge/ The Microsoft Copilot logo. (credit: Microsoft)
On Wednesday, Microsoft announced that Bing Chat—its famously once-unhinged AI chatbot—has been officially renamed “Microsoft Copilot.” The company also announced it will support OpenAI’s recently released GPTs, which are custom roles for its ChatGPT AI assistant.
The rebranding move consolidates Bing Chat into Microsoft’s somewhat confusing “Copilot” AI assistant naming scheme, which has a lineage that began with GitHub Copilot in 2021. In March this year, Microsoft announced Dynamics 365 Copilot, Copilot in Windows, Microsoft Security Copilot, and Microsoft 365 Copilot. Now Bing Chat is just “Microsoft Copilot”—its sixth copilot so far. Pretty soon, Microsoft will need a Branding Copilot to keep them all straight.
Regarding the naming scheme, Microsoft customer Amit Malik took to X and wrote, “I love Microsoft, but this whole copilot thing is becoming more confusing than it should be. Microsoft Copilot, Windows Copilot, M365 Copilot, then all the m365 apps, D365 copilot and so on. AI was supposed to simplify, not otherwise.” Note that Malik wrote that in September—nearly two months before the recent announcement.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
